MEDIA + DIGITAL MARKETING

  • Worked alongside departments for music releases

  • Created, managed, and published content calendars, social media strategies and analysis

  • Developed media strategies for music releases

FUMING MOUTH | SINGLE + MUSIC VIDEO RELEASE OF “THE SILENCE BEYOND LIFE”

Highlights:

  • Short form video teasers were published across Shorts, FB, IG, X/TW, & TikTok starting three days prior to release day

    • Generated over 100 pre-saves and YouTube Premiere Reminders

    • Over 150 video viewers on premiere day

  • Launched advertising campaign for music release, which generated an additional 30% increase in video viewers and channel subscribers, 15% increase in streams WoW

FUMING MOUTH | ALBUM PRE-ORDER FOR ‘LAST DAY OF SUN’

Highlights:

  • Re-market audiences for pre-order of album

    • Generated over 50 album pre-saves and over 20 pre-orders of album

    • Generated over 50 Shares and 30k Likes by setting up collab posts with merch partners, labels, and artists

View FB Post, View IG Post, View TW Post

MINISTRY | SINGLE + MUSIC VIDEO RELEASE OF “GODDAMN WHITE TRASH”

Highlights:

  • To excite and anticipate fans, static & short-form content strategy was implemented across Shorts, FB, IG, & X/TW three days prior to release day, each day teasing fans with different forms of content

    • Social posts generated over a total of 350 Shares, +1.4k Likes

    • Generated over 200 pre-saves and YouTube Premiere Reminders

    • +2k video viewers on premiere day

Launched advertising campaign for music release which generated an additional 30% increase in video viewers and channel subscribers, Saw a spike in streams day-over-day, by ~15%, because of the avid social fan-engagements, advertising, and playlist features

  • Re-market audiences for pre-order of album

  • Launched and managed tour on-sale initiatives through BandsInTown

SADUS | SINGLE + MUSIC VIDEO RELEASE OF “RIDE THE KNIFE”

Highlights:

  • To excite and anticipate fans, a three-day countdown static post was published on SADUS’ social channels

    • Generated over 50 Shares and 500 Likes

    • Generated over 30 pre-saves and YouTube Premiere Reminders

    • +1k video viewers on premiere day

    • On release day, social contents generated over 50 shares and 300 Likes by setting up collab posts with label channel

GO AHEAD AND DIE | SINGLE + MUSIC VIDEO RELEASE OF “TUMORS”

Highlights:

  • To excite and anticipate fans, a three-day countdown post was published on GAAD’s social channels

    • Generated over 50 Shares and 100 Likes

    • Generated over 45 pre-saves and YouTube Premiere Reminders

    • +1k video viewers on premiere day

  • Launched advertising campaign for music release, which generated 50% increase in video viewers and 10% increase in channel subscribers. Saw 10% increases in streams WoW

  • Launched Album Pre-order

    • Re-market audiences for pre-order of album

      • Generated over 50 album pre-saves, 10 album pre-orders by setting up collab posts with label channel

    • View IG Post

  • Launched advertising campaign for music release, which generated 30% increase in Video Viewers, Subscribers, and Streams WoW

  • Launch Album Pre-order

    • Re-market audiences for pre-order of album

      • Generated over 30 album pre-saves and 10 pre-orders

      • View IG Post